This is the best attempt at innovation I've seen from this government entity that is currently bleeding over 8 billion dollars a year of OUR money.
How many of us would benefit from this type of strategy? A shorter, more laser message via postal mail with a "call to action" to merely go online to a webpage and then following-up with those that visit the webpage... This may save everyone some time (the sender and receiver).
Indirect benefits (among many) would include:
- Advertisers only contacting those truly interested based on evidence
- A better education of the receiver
- A shorter sales cycle which saves time, talent and resources